Core Insights - The report indicates that 60% of consumers prioritize emotional consumption, with 90% willing to pay a premium for emotional value, projecting the emotional consumption market in China to exceed 2 trillion yuan by 2025 [1] - Heilongjiang is experiencing a surge in "emotional economy," reflecting a trend of consumption upgrade [1] Group 1: Emotional Consumption Trends - The emotional consumption market is characterized by a shift from traditional consumption to a focus on emotional value and psychological satisfaction [20] - The pet café in Harbin, featuring a snow fox named "Doubao," exemplifies how unique experiences can attract consumers seeking emotional comfort [2][5] - The urban landscape of Harbin offers diverse emotional experiences, catering to different age groups and their emotional needs [6] Group 2: Market Growth and Statistics - The urban pet market in China is projected to surpass 300 billion yuan in 2024, with a year-on-year growth of approximately 7.5% [5] - The cultural tourism IP market in China is expected to reach 431.4 billion yuan in 2024, reflecting a year-on-year increase of 15.5% [5] - The number of emotional and mental health-related enterprises in Heilongjiang has seen a significant increase, with a 220% year-on-year growth in registrations since 2024 [20] Group 3: Consumer Behavior and Preferences - Consumers are increasingly seeking emotional outlets, with many visiting emotional support establishments to cope with stress and anxiety [15][17] - The rise of emotional consumption is evident across various demographics, with older consumers also engaging in experiences that provide emotional healing [6][21] - Unique retail environments that emphasize aesthetic design and emotional resonance are driving consumer spending in the emotional consumption sector [14]

Financial Data and Key Metrics Changes - The company reported a revenue of $15.2 million and an adjusted EBITDA loss of $1.2 million for Q1 2025, both showing a slight decline compared to Q4 2024 [11] - Total costs and expenses decreased by 25% year over year, amounting to over $6 million [11] - The company ended Q1 with $11.7 million in cash and cash equivalents and accounts receivable [13] Business Line Data and Key Metrics Changes - Revenue from services was $4.9 million, wellness was $9.2 million, and pet food and treats was $1.1 million in Q1 2025 [11] - Sales and marketing expenses were $10.4 million, which is within the historic range of 60% to 70% of revenue [12] Market Data and Key Metrics Changes - The company had 472,000 platform participants in the WAG ecosystem, reflecting a sequential quarter-over-quarter growth of 6% [11] Company Strategy and Development Direction - The company is focused on disciplined cost management and operational efficiencies, which have led to improved adjusted EBITDA despite a year-over-year decline in revenue [6] - Strategic partnerships with three major distribution partners are expected to enhance marketing positioning and drive growth in the insurance comparison business starting in Q2 [6][9] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the momentum seen in early Q2 and emphasized a commitment to disciplined execution while growing efficiently [10] - The company remains focused on evaluating all strategic options to drive shareholder value [13] Other Important Information - The company is investing in AI and other technologies to optimize processes and systems, leading to increased efficiencies [12] - The board is evaluating potential options to improve the balance sheet and reduce debt [13] Q&A Session Summary - There were no questions during the Q&A session, and the call concluded without further inquiries [14]