Core Insights - L'Oréal has made a minority investment in Lan, a clean beauty brand based in Hangzhou, China, marking its first investment in a Chinese skincare brand through its China fund, Shanghai Meicifang Investment, and its corporate venture capital arm, BOLD [1][4] Group 1: Investment Details - The investment is part of L'Oréal's strategy to expand its portfolio of Chinese brands and startups [1] - BOLD, launched in late 2018, focuses on taking minority stakes in promising startups [5] Group 2: Brand Overview - Founded in 2019, Lan is recognized as one of the first clean beauty brands, emphasizing high-performance oil treatments with a natural and minimalist aesthetic [2] - Lan's product lines incorporate biotechnologies like molecular oil extraction and botanical healing, blending Eastern wisdom with simplified skincare concepts [2] Group 3: Financial Performance - Lan achieved revenue of 200 million renminbi (approximately $28.1 million) in 2020 [3] - The brand ranked number one in national facial oil sales volume for two consecutive years from 2023 to 2024, according to Frost & Sullivan [3] - Lan has achieved 100 percent independent research and development across all product lines in the current year [3] Group 4: Strategic Importance - The investment underscores the significance of the Chinese market in L'Oréal's global strategy, with a commitment to partner with more local brands to meet the expectations of Chinese consumers [4]