Core Insights - The article discusses a transformative strategy for the hospitality industry aimed at increasing ancillary revenue and enhancing guest experiences through intelligent digital engagement [1][4]. Revenue Opportunities - 35% of guest spending occurs after check-in, representing an untapped annual revenue opportunity exceeding $2 million for a 200-room property operating at 60% occupancy [2]. Digital Engagement Strategy - By converting static brochures into interactive digital maps with real-time concierge services, properties can enhance guest loyalty and spending behavior [3]. Key Transformation Levers - The white paper identifies five key levers for transformation: capturing guest attention on-site, unlocking post-check-in revenue, deploying precision engagement, increasing operational efficiency, and positioning properties for market leadership [4]. Company Overview - Phunware, Inc. specializes in mobile app solutions with integrated intelligent capabilities, focusing on creating, implementing, and managing custom mobile applications and services [6]. Future Directions - The company aims to expand its audience through new generative AI products and enhancements, leveraging its patents and intellectual property while serving enterprise customers [7].