This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Mr. Pibb, the spicy cherry soda launched in 1972, returned last year after being marketed as Pibb Xtra for more than two decades. Now, as the Coca-Cola brand rolls out nationally, a new campaign looks to confront misconceptions in a space dominated by competitor Dr. Pepper. A new 30-second ad stars NBA legend Scottie Pippen for a documentary-style discussion o ...