Core Insights - So Cal Gyms, LLC has opened its 100th Planet Fitness location in the Greater Los Angeles area, specifically in the Hyde Park neighborhood, marking significant growth in the region [1][3]. Expansion and Growth - The first Planet Fitness location in Greater Los Angeles opened in Anaheim on June 1, 2010, and since then, 78 additional clubs have been established over the past 10 years, averaging approximately 8 new clubs per year [3]. - Planet Fitness has continued its expansion efforts even during uncertain times, demonstrating a commitment to providing affordable fitness options to the Los Angeles community [3]. Facility Features - The 100 Planet Fitness locations in the Greater Los Angeles area have evolved to meet consumer demands, enhancing strength training offerings and adding plate-loaded equipment [4]. - Each club averages 20,000 square feet and collectively provides access to over 300 dumbbell sets, 300 barbell sets, 6,000 cardio machines, 8,500 strength machines, and 20,200 weighted plates [4]. Membership and Amenities - The new location offers a welcoming environment for all fitness levels, with free fitness training included in every membership, as well as access to a variety of strength and cardio equipment [7]. - The PF Black Card® membership provides additional benefits, including the ability to bring a guest daily at no extra charge and access to over 2,700 Planet Fitness locations across the U.S. [8]. - New members can join the 100th club for just $1 down, with monthly fees starting at $15 or $24.99 for the PF Black Card® [8]. Company Overview - Founded in 1992, Planet Fitness is one of the largest and fastest-growing fitness center franchisors globally, with approximately 20.7 million members and 2,795 clubs as of September 30, 2025 [10]. - The company's mission focuses on enhancing lives through a high-quality fitness experience in a non-intimidating environment known as the Judgement Free Zone® [10].

Core Insights - Planet Fitness has announced a multi-year partnership with Hockey Canada, becoming the official fitness partner, aimed at promoting fitness and movement within Canadian hockey culture [5][7][10] Company Overview - Planet Fitness is one of the largest and fastest-growing fitness center franchisors and operators, boasting over 20.8 million members and 2,762 clubs as of June 30, 2025 [9] - The company emphasizes a welcoming environment known as the Judgement Free Zone, catering to individuals at all fitness levels [9] Partnership Details - The partnership with Hockey Canada will last for three years, focusing on creating safe and welcoming communities through fitness [5][7] - National Women's Team players Natalie Spooner, Emily Clark, and Emma Maltais will be featured in promotional activities, including social media and community events [6][7] Community Engagement - Each athlete's hometown clubs will honor them by showcasing their names and workout routines, encouraging local members to engage with their fitness journeys [6] - Natalie Spooner will lead a hockey-themed workout event at her local Planet Fitness, promoting community involvement [7] Fitness Offerings - Planet Fitness memberships include free training with certified trainers, access to a variety of equipment, and a free app with on-demand workouts [8]