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JPMorgan Reiterates Neutral on Roblox After Engagement Weakens
Financial Modeling Prep· 2026-01-26 21:58
Core Viewpoint - JPMorgan maintains a Neutral rating and a $100 price target on Roblox, citing a decline in recent engagement metrics [1] Engagement Metrics - Roblox's peak concurrent users decreased to 23 million over the past weekend, down from 26 million the previous week, marking the lowest Saturday peak since early June [2] - The game Escape Tsunami reached approximately 5 million concurrent users, but its growth was overshadowed by a decline of about 3 million concurrent users for Steal a Brainrot, despite the recent success of Plants vs. Brainrots [2] External Factors - JPMorgan indicated that Winter Storm Fern likely did not significantly impact the engagement data, as increased engagement from children staying home was countered by power outages affecting over 200,000 households on Saturday and up to 750,000 by Sunday morning [3] Weekday Trends - Weekday engagement trends appeared more stable, with non-peak usage remaining largely unchanged week over week, even after accounting for the Martin Luther King Jr. holiday [4] - A slower weekend event calendar may have contributed more to the engagement decline than changes in age verification, with overall engagement results being disappointing and year-over-year trends moderating again after showing signs of stabilization the previous week [4]