RT MR SHIFT 🦁 (@KevinWSHPod)The Power Of Viral Launches — Lessons From Pudgy Penguins And FIFA Rivals, And The @Polkadot Ecosystem Formula For Hype That Actually SustainsWhen a product launch goes viral, it’s tempting to treat it like a one-off miracle, like something rare, fleeting, and impossible to replicate. But two When Shift Happens guests have shown that virality can be engineered, and more importantly, sustained.Luca Netz’s Pudgy Penguin brand and John Linden’s FIFA Rivals rollout each became cultur ...