Jeffrey, a nursing student in Arkansas, thought he was being responsible by moving in with his sister to eliminate rent. But instead of using that financial breathing room to build savings, he doubled down on a far more expensive habit: Pokémon cards. Must Read On a recent episode of Caleb Hammer’s Financial Audit show on YouTube, the collector admitted he regularly spends thousands a month ripping open packs of cards, which is often more than he earns (1). “I spend at minimum 50% of my income on Poké ...

Logan Paul with his Charizard Pokémon-card chain during a press conference following his exhibition boxing match against Floyd Mayweather. - Getty Images Should you ditch stocks and bonds and just put your money in Pokémon cards? That’s what internet personality and professional wrestler Logan Paul has suggested. He appeared Tuesday on Fox Business’s “The Big Money Show,” touting his recent investments in the world of such cards and sharing his plan to auction off an extremely rare one — a top-graded Pik ...

Core Insights - Artificial intelligence has significantly influenced retail during Black Friday, acting as a crucial intermediary in consumer shopping behavior [1][5][7] Group 1: AI's Impact on Retail - AI-driven traffic to retail websites increased over 800%, highlighting its role in shaping consumer decisions amid economic concerns [5][7] - Worldwide, AI agents contributed to $14.2 billion in online Black Friday spending, with over $3 billion from the U.S. alone [6] Group 2: E-commerce Performance - U.S. online spending reached $11.8 billion, a 9.1% increase from the previous year, while e-commerce grew by 10.4%, outpacing a mere 1.7% rise in in-store sales [5] - Despite increased spending, consumers purchased fewer items per order due to higher prices affecting budgets [7] Group 3: Investment Opportunities - Technology-focused ETFs, such as iShares U.S. Technology ETF (IYW) and Global X Artificial Intelligence & Technology ETF (AIQ), are well-positioned to benefit from the AI-driven retail landscape [2][3] - Funds like First Trust Dow Jones Internet Index Fund (FDNI) are also strategically placed to capture the evolving retail funnel influenced by AI [4]

Core Insights - AI-driven shopping tools significantly increased U.S. online spending during Black Friday, with consumers opting for online platforms over physical stores due to budget constraints and tariff concerns [1] - U.S. online shoppers spent a record $11.8 billion, marking a 9.1% increase from 2024, as reported by Adobe Analytics [1] - E-commerce sales grew by 10.4%, outpacing in-store sales which only saw a 1.7% increase, according to Mastercard SpendingPulse [2] E-Commerce Performance - Online demand surged, with AI-driven traffic to U.S. retail websites increasing by 805% year-over-year [2] - Popular purchases included LEGO sets, Pokémon cards, Nintendo Switch, PS5 consoles, and Apple AirPods [2] - Globally, AI agents contributed to $14.2 billion in online Black Friday sales, with the U.S. accounting for $3 billion [3] Future Projections - Cyber Monday is expected to continue the spending trend, with projections of $14.2 billion in sales, a 6.3% increase year-over-year [4] Consumer Behavior - Despite increased spending, consumers purchased fewer items per order due to rising prices and inflation concerns [5] - Discount levels remained flat compared to 2024, limiting retailers' ability to offer significant promotions [5] - Shoppers expressed caution regarding overspending amid ongoing inflation and a soft labor market [5] Investment Opportunities - Several AI-based exchange-traded funds (ETFs) are highlighted as potential investment opportunities, including iShares U.S. Technology ETF (IYW), Global X Artificial Intelligence & Technology ETF (AIQ), and others [6]

Core Insights - The trading card market, particularly for sports and Pokémon cards, is experiencing a surge in demand, prompting retailers to expand their offerings in this category [2][4][5]. Retailer Strategies - Dick's Sporting Goods has launched Collectors Club Houses in 20 locations, with plans for further expansion, to cater to the growing interest in trading cards and memorabilia [2][7]. - Target has diversified its collectibles business, including various trading card categories, and reported a nearly 70% increase in trading card sales during the first half of the year [5]. Consumer Trends - The consumer response to trading cards has surpassed expectations, with many adults purchasing them as investments [3][7]. - The popularity of trading cards has been bolstered by the pandemic, as consumers had more disposable income from stimulus checks and increased time at home [5]. Market Performance - Trading cards, including baseball and Pokémon cards, have outperformed the S&P 500 in recent years, although predicting their future trajectory remains challenging [3][8]. - Analysts suggest that the growth in the collectibles market is driven by adult consumers, as traditional toy markets face demographic challenges [10].

Here in New York City, police say nearly $10,000 worth of Pokemon and baseball cards were stolen from Tom Brady's new card vault store. They're now on the lookout for this person in the surveillance video. Police say the suspect tried to buy merchandise, but their credit card was declined.Then the person allegedly messed with the machine without the employee knowing and was able to walk out with the cards without ever paying. ...

Core Insights - The article discusses an unconventional investment opportunity in Pokémon trading cards, highlighting their potential as an asset class due to factors like scarcity and cultural value [2][3][7] Investment Opportunity - AI suggested investing in Pokémon cards, emphasizing their scarcity, cultural significance, and nostalgic demand as key reasons for their investment potential [2][3][7] - The Pokémon trading card market is sophisticated, with various types of cards such as first-edition base sets and holographic variants, where rarity and condition significantly impact value [4] Market Dynamics - Professional grading companies like PSA, Beckett, and CGC assess card quality, with high-grade cards (e.g., "Gem Mint 10") fetching thousands to tens of thousands of dollars [5] - Unopened booster packs and sealed starter decks have emerged as a distinct asset class, with collectors purchasing them for their potential to contain rare cards, driving up prices as availability decreases [6]

Core Insights - Trading cards are experiencing a significant resurgence, appealing to both children and adults, with major retailers anticipating them to be a top gift category this holiday season [1][3] - Sales of trading cards have surged, with overall sales up 70% this year and projected revenue exceeding $1 billion [1] - The trading card market is being driven by Millennials and Gen Z, who are drawn to nostalgia and view some cards as alternative investments [2] Industry Trends - Strategic card sales, particularly for Pokémon and collectible games, have increased over 100% through August, while sports and pop culture cards have risen nearly 50% [2] - Walmart Marketplace reported a remarkable 200% increase in trading card sales compared to last year, with Pokémon cards alone seeing a tenfold increase [2] - Retailers are betting on trading cards becoming a holiday essential for consumers of all ages [3]

Core Insights - Target Corporation and Walmart Inc. are experiencing significant growth in collectible trading cards, with Target projecting over $1 billion in annual sales from this category [1] - The surge in trading card sales, particularly Pokémon cards, is expected to help these retailers maintain a competitive edge during the holiday season [1][2] Sales Performance - Target's trading card revenue has increased by approximately 70% this year [2] - Walmart Marketplace has reported a 200% rise in online trading card sales from February 2024 to June 2025 [2] Market Trends - Pokémon cards have seen year-over-year sales growth of more than tenfold, making them the top draw in the trading card market [3] - Total card sales, including pop culture and sports collectibles, have risen over 100% in several subcategories, driven largely by Millennials and Gen Z [4] Consumer Behavior - Adults are purchasing trading cards for nostalgia and as an "affordable luxury" during economic uncertainty [5] - Some collectors view trading cards as alternative investments, with Pokémon card values increasing by 3,821% since 2004 [5] Year-Round Demand - Trading cards are selling consistently throughout the year, not just during the holiday season [6] - Pokémon remains the leading brand, surpassing $1 billion in U.S. sales last year, with sports cards, particularly NFL sets, also gaining popularity [6]

Core Insights - The trading card market is experiencing significant growth, driven by increased consumer interest across various demographics, including adults and younger generations [2][5][10] Market Trends - Trading cards, including those from NFL, Pokémon, and pop culture, are among the hottest toy categories this year, with retailers preparing for high demand during the holiday season [2][3] - Strategic trading card sales have surged by 103% year-to-date through August, while non-strategic card sales have increased by 48% [3][5] Retail Performance - Target's trading card sales have risen nearly 70% year-to-date, with annual revenue expected to exceed $1 billion [4][10] - Walmart Marketplace reported a 200% increase in trading card sales from February 2024 to June 2025, with Pokémon sales growing over tenfold year-over-year [4] Consumer Behavior - Millennials and Gen Z are key drivers of growth in the trading card market, with many adults purchasing cards as a nostalgic luxury [5][6] - Approximately 19% of adults have bought Pokémon cards for themselves in the past six months, indicating a trend of self-purchase rather than gifting [7] Investment Potential - Trading cards are increasingly viewed as alternative investments, with Pokémon cards delivering a cumulative return of 3,821% since 2004 [6] - The trading card market is characterized by consistent sales throughout the year, making it less seasonal compared to other toy categories [9] Future Outlook - Major retailers are focusing on long-term growth strategies, including exclusive sets and targeting a more diverse consumer base [16] - The upcoming 2026 FIFA World Cup is expected to boost soccer trading card sales, with increased interest in global stars [17]