Core Insights - Leslie's, Inc. has launched a refreshed Pool Perks Rewards Program featuring loyalty tiers aimed at enhancing customer experience and engagement [1][2] Company Overview - Founded in 1963, Leslie's is the largest direct-to-customer brand in the U.S. pool and spa care industry, serving both residential customers and pool professionals [5] - The company operates over 1,000 physical locations and a robust digital platform, providing a wide range of essential pool and spa care products [5] Pool Perks Rewards Program - The new tiered rewards program allows members to earn 1 point per dollar spent, with additional benefits as they progress through the tiers [3] - Members receive qualified free shipping on orders over $75, and are eligible for local events and unique bonuses throughout the year [3][4] - Perks Members earn a $1 reward for every 50 points, Perks Elite Members earn a $1 reward for every 33 points and receive a $5 bonus reward, while Perks MVP Members earn a $1 reward for every 20 points and receive a $10 bonus reward [6]

Core Insights - Leslie's, Inc. has launched a refreshed Pool Perks Rewards Program featuring loyalty tiers aimed at enhancing customer experience and engagement [1][2] - The program is designed to reward residential customers for their purchases while promoting customer centricity and convenience [2] Program Details - Members earn 1 point per dollar spent, qualify for free shipping, and can participate in local events and bonuses as they progress through the loyalty tiers [3] - Perks and Perks Elite members receive free shipping on orders over $75, with additional charges for oversized items and same-day delivery [4] - Members can start earning rewards by visiting local stores or signing up online [4] Membership Benefits - Perks Members earn a $1 reward for every 50 points, while Perks Elite Members earn a $5 bonus reward and a 25% off coupon upon becoming an Elite Member, earning $1 for every 33 points [6] - Perks MVP Members receive a $10 bonus reward and a 50% off coupon upon becoming an MVP Member, earning $1 for every 20 points [6] Company Overview - Founded in 1963, Leslie's is the largest direct-to-customer brand in the U.S. pool and spa care industry, serving both residential customers and pool professionals [5] - The company operates over 1,000 physical locations and a robust digital platform, providing a wide range of essential pool and spa care products [5]