PHOENIX, May 19, 2025 (GLOBE NEWSWIRE) -- Leslie’s, Inc. (NASDAQ: LESL), the largest and most trusted direct-to-customer brand in the U.S. pool and spa care industry serving residential customers and pool professionals nationwide, recently launched its refreshed Pool Perks Rewards Program with the introduction of loyalty tiers. This program is making a splash as pool owners dive into summer focused on ensuring their backyard oasis is clean, safe and beautiful for another season of making memories. “Everythi ...

Core Insights - Leslie's, Inc. has launched a refreshed Pool Perks Rewards Program featuring loyalty tiers aimed at enhancing customer experience and engagement [1][2] - The program is designed to reward residential customers for their purchases while promoting customer centricity and convenience [2] Program Details - Members earn 1 point per dollar spent, qualify for free shipping, and can participate in local events and bonuses as they progress through the loyalty tiers [3] - Perks and Perks Elite members receive free shipping on orders over $75, with additional charges for oversized items and same-day delivery [4] - Members can start earning rewards by visiting local stores or signing up online [4] Membership Benefits - Perks Members earn a $1 reward for every 50 points, while Perks Elite Members earn a $5 bonus reward and a 25% off coupon upon becoming an Elite Member, earning $1 for every 33 points [6] - Perks MVP Members receive a $10 bonus reward and a 50% off coupon upon becoming an MVP Member, earning $1 for every 20 points [6] Company Overview - Founded in 1963, Leslie's is the largest direct-to-customer brand in the U.S. pool and spa care industry, serving both residential customers and pool professionals [5] - The company operates over 1,000 physical locations and a robust digital platform, providing a wide range of essential pool and spa care products [5]