Company Overview - Nature's Sunshine is a global natural health and wellness company operating in 40 markets with 50+ years of experience [6] - The company has a robust product portfolio of 800+ products across six different categories [6] - The company utilizes a fully integrated model with in-house R&D, procurement, testing, and manufacturing capabilities [6] Market and Sales - The company operates in the steadily growing global supplement market, which is projected to reach $1924 billion in 2024 and $2140 billion in 2026 [7] - Asia accounts for 45% of the company's 2023 sales, followed by North America at 31% and Europe at 18% [12] - In North America, the revenue distribution is estimated as follows: Specialty Retail 30%, Health Practitioners 25%, Direct-to-Consumer 25%, and Other 20% [22] Growth Strategies - The company's three global growth strategies are Digital First, Field Energy, and Brand Power [28] - The company aims to grow North America Digital sales to be 50%+ of the business [33] - The Subscribe & Thrive program represents 25%+ of orders in North America and 45%+ of orders in Japan [40] Financial Performance - The company's revenue was $4453 million in 2023 [69] - The company's adjusted EBITDA was $494 million in 2023 [69] - The company's full year 2024 guidance projects net sales of $443 million - $448 million and adjusted EBITDA of $40 million - $42 million [76, 77]