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Kubota eyes India as its 'growth engine'
The Economic Times· 2026-02-13 09:05
Core Viewpoint - Kubota Corporation aims to transform India into its growth engine under its 2030 mid-term business plan, identifying it as a key pillar alongside its construction machinery business in North America and lifecycle support business [1][11]. Growth Strategy - The company plans to leverage India as a global hub for R&D, procurement, and production to enhance cost competitiveness and strengthen its supply chain [2][11]. - Kubota anticipates strong economic growth in India, with real GDP growth projected at 8% in the first half of fiscal 2025, supported by solid domestic demand [5][11]. Market Opportunities - India is recognized as the world's largest tractor market, with expectations for continued expansion due to economic development and increased agricultural mechanization [6][11]. - The company aims to tap into the global market expansion of basic tractors, noting growing demand in Europe and low agricultural mechanization rates in Africa and Latin America, which may be boosted by government subsidies [8][11]. Product Development and Cost Competitiveness - Kubota plans to enhance cost competitiveness by introducing new products under the Kubota brand, utilizing resources from Escorts Kubota [6][11]. - The company will implement the Kubota production system (KPS) to improve quality and productivity, while also expanding its product lineup across its three brands: Farmtrac, Powertrac, and Kubota [7][11]. Future Investments - Future investments include establishing a new plant in India, with a 200-acre site in Uttar Pradesh allocated for a ₹4,500 crore tractor manufacturing unit [10][11].