New Feature Introduction - X is launching a "Handle Marketplace" for Premium Plus and Premium Business subscribers, allowing them to acquire usernames that are "long-term unused" by others for a fee [1] - The Handle Marketplace is described as an industry-first solution for redistributing unused handles [1] Handle Categories and Pricing - Handles are categorized into two types: Priority Handles (free, including "real names," "multi-word phrases," or "alphanumeric combinations") and Rare Handles (paid, ranging from $2,500 to $1 million) [1] - Rare Handles will be revoked if the user cancels or downgrades their X subscription [1] Eligibility - Eligible Premium subscribers can search and request handles, with both complimentary and paid options available [2]

Business Strategy - The social network's Premium Business offering aims to help companies drive growth on the platform [1] - Premium Business enhances credibility with a gold checkmark [1] - Premium Business increases visibility through affiliate badges [1]

X announced on Tuesday that Verified Organizations, its premium subscription offering for businesses and governments, is being rebranded and will now be split into two offerings: Premium Business and Premium Organizations. While the Premium Organizations tier comes with a grey checkmark and is intended for governments and multilateral organizations, Premium Business will feature a gold checkmark and is designed to help businesses drive growth on X. The Premium Business subscription offering includes new ...