Core Points - Alaska Airlines is expanding its global reach with nonstop flights to Reykjavík, Iceland, starting May 28, 2026, enhancing travel options for customers [1][2] - The new route will provide daily summer flights from Seattle, allowing travelers to explore Iceland's landscapes and connect to Europe through Icelandair's extensive network [2][4] - Alaska Airlines is enhancing its onboard experience with upgraded offerings, including complimentary Wi-Fi, improved First Class dining, and a new Premium Class Snack Basket [3][9][15] Company Expansion - The addition of Reykjavík to Alaska Airlines' route network signifies a strategic move to connect more travelers to international destinations [2][4] - The partnership with Icelandair, celebrating 10 years, will facilitate seamless travel options and greater flexibility for customers traveling between North America and Europe [2][4] Onboard Experience Enhancements - Alaska Airlines is investing in its 737 fleet, introducing new dining experiences and upgraded cabin interiors to elevate the travel experience [7][10][17] - The First Class menu will feature locally sourced ingredients and new meal options, while Premium Class will offer a curated snack basket for the first time [13][15] Loyalty Program and Connectivity - The Atmos™ Rewards program will provide enhanced benefits, including free Wi-Fi on select flights and lounge access for credit cardholders [18][19] - Alaska Airlines is expanding its international service, with new routes to London, Seoul, and Tokyo, reflecting its commitment to global growth [22]