Core Insights - Spin Master Corp. has launched the Primal Hatch Jurassic World T. REX toy, which is now available at major US retailers, tapping into the popularity of the Jurassic World franchise [1][2] - The toy allows children to hatch and interact with a baby T. REX, enhancing the play experience through training and personality development [2][3] - The suggested retail price for the Primal Hatch T. REX is $65.99 USD, and it has already gained significant attention online, including over 4 million views on TikTok [3][4] Product Details - The Primal Hatch toy features an egg that children can tap to initiate the hatching process, resulting in a lifelike experience as the T. REX emerges [2][3] - Once hatched, the T. REX can be trained and interacted with, allowing it to evolve into either a fierce predator or a friendly companion based on the child's actions [2][3] - The toy has been recognized as a 1 Best Seller on Amazon in the Kids' Play Dinosaur category and has received several international awards [3] Company Background - Spin Master Corp. is a leading global children's entertainment company known for creating exceptional play experiences across toys, entertainment, and digital games [5] - The company has a diverse portfolio of award-winning brands and engages 60 million active users monthly through its digital games [5] - Spin Master operates 29 offices in nearly 20 countries and employs over 2,500 team members globally [5] Franchise Context - The Jurassic World franchise, created by Universal Pictures and Amblin Entertainment, is a $6 billion film series that captivates audiences with its themes of coexistence between dinosaurs and humans [4] - The franchise extends beyond films, offering a larger-than-life experience that includes various products and attractions [4]