Key Takeaways Amazon's subscription segment, led by Prime, is fueling steady and profitable long-term growth.New ad tiers, AI tools and Prime Day success highlight rising engagement and recurring revenues.AI-powered Alexa and affordable Prime Lite expand reach, boosting Amazon's global subscription base.Amazon's (AMZN) subscription services are becoming one of its strongest and most stable growth drivers. This segment consists of Prime memberships, digital video, audiobooks, digital music and e-books. With ...