Core Insights - First Watch has opened a new location in Boston's Back Bay, expanding its presence in New England after a successful launch in Hanover in January 2025 [1][12] Company Expansion - The new restaurant on Boylston Street spans 3,100 square feet and accommodates 130 guests, featuring an outdoor patio and a full interior bar [2] - This location includes a custom Boston-inspired mural and signage created by local artist Blind Fox, emphasizing the brand's commitment to local culture [2] Menu and Offerings - First Watch is recognized for its chef-driven breakfast and brunch menu, with all dishes made to order using fresh ingredients, avoiding heat lamps, microwaves, or deep fryers [3] - Popular menu items include Avocado Toast, Lemon Ricotta Pancakes, and the signature Million Dollar Bacon, along with lunch options like the Pesto Chicken Quinoa Bowl [3] Community Engagement - The Boylston team will offer fresh juices made from fruits and vegetables, and promote socially responsible coffee sourced from women farmers in South America [4] - To celebrate the opening, customers dining in from January 7 to January 9 will receive a complimentary cup of Project Sunrise coffee [4] Opening Ceremony - A "first pour" ceremony was held to commemorate the opening, attended by the restaurant's leadership and state representatives, highlighting community engagement efforts [5] Company Philosophy and Recognition - First Watch operates over 620 restaurants across 32 states, guided by a "Follow the Sun" culinary philosophy, rotating its menu five times a year to feature seasonal ingredients [7] - The company has raised over $1.7 million for community causes and has received numerous awards, including being named the 1 Best Breakfast by Newsweek's Readers' Choice Awards in 2025 [7]

Core Insights - First Watch Restaurant Group has opened its first location in North Las Vegas, marking its entry into the Nevada market [1][12][13] - The restaurant emphasizes a chef-driven, made-to-order menu featuring breakfast, brunch, and lunch options, with a focus on fresh ingredients and seasonal specialties [2][8] Company Overview - First Watch is recognized for its modern take on breakfast and brunch classics, with a menu that includes items like Lemon Ricotta Pancakes and Million Dollar Bacon [2][8] - The company operates over 600 restaurants across 32 states, adhering to a "Follow the Sun" culinary philosophy that rotates its menu five times a year [8][9] Menu and Offerings - The restaurant's menu features a variety of dishes made without heat lamps, microwaves, or deep fryers, ensuring freshness [2] - Seasonal menus are introduced five times a year, with the first seasonal menu for the Craig Road location set to launch this winter [3] Community Engagement - The grand opening event includes local community highlights such as performances by the Las Vegas Academy of the Arts Jazz Band and the Vegas Golden Knights Vivas cheerleaders [6] - First Watch is committed to social responsibility, sourcing its Project Sunrise coffee from women coffee farmers in South America and donating a portion of kids' meal sales to community causes, raising over $1.7 million to date [4][8] Restaurant Features - The new location spans 4,400 square feet, accommodating over 200 customers with a modern dining room and a covered patio [5] - The restaurant operates daily from 7 a.m. to 2:30 p.m., offering dine-in, pickup, and delivery services [7]