The Beloved Brand Expands Massachusetts Footprint with Boylston Street Opening First Watch Debuts on Boylston Street First Watch has officially opened its first downtown Boston location in the Back Bay neighborhood Breakfast, Brunch, Boston The downtown Boston restaurant features a Back Bay-inspired mural created exclusively for the Boylston Street location BOSTON, Jan. 07, 2026 (GLOBE NEWSWIRE) -- First Watch, the leading daytime dining brand known for its chef-driven breakfast, brunch and lunch men ...

Core Insights - First Watch Restaurant Group has opened its first location in North Las Vegas, marking its entry into the Nevada market [1][12][13] - The restaurant emphasizes a chef-driven, made-to-order menu featuring breakfast, brunch, and lunch options, with a focus on fresh ingredients and seasonal specialties [2][8] Company Overview - First Watch is recognized for its modern take on breakfast and brunch classics, with a menu that includes items like Lemon Ricotta Pancakes and Million Dollar Bacon [2][8] - The company operates over 600 restaurants across 32 states, adhering to a "Follow the Sun" culinary philosophy that rotates its menu five times a year [8][9] Menu and Offerings - The restaurant's menu features a variety of dishes made without heat lamps, microwaves, or deep fryers, ensuring freshness [2] - Seasonal menus are introduced five times a year, with the first seasonal menu for the Craig Road location set to launch this winter [3] Community Engagement - The grand opening event includes local community highlights such as performances by the Las Vegas Academy of the Arts Jazz Band and the Vegas Golden Knights Vivas cheerleaders [6] - First Watch is committed to social responsibility, sourcing its Project Sunrise coffee from women coffee farmers in South America and donating a portion of kids' meal sales to community causes, raising over $1.7 million to date [4][8] Restaurant Features - The new location spans 4,400 square feet, accommodating over 200 customers with a modern dining room and a covered patio [5] - The restaurant operates daily from 7 a.m. to 2:30 p.m., offering dine-in, pickup, and delivery services [7]