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Starbucks plans 1,000 store renovations by end of 2026 and tests out new budget prototype
Yahoo Finance· 2025-10-30 15:50
Core Insights - Starbucks is set to complete 1,000 café renovations by the end of 2026, focusing on improved lighting, seating, and a welcoming aesthetic [1] - The company is piloting a new store prototype that features lower build costs and optimized space utilization, replacing the discontinued pickup-only cafes [2] - The "Back to Starbucks" strategy aims to enhance efficiency and value perception, with global same-store sales growth increasing for the first time in seven quarters, although U.S. comps remain flat [3] Renovation and Store Design - The café renovations are part of a broader strategy to revitalize the brand and improve customer experience [1][3] - The new store designs have already been implemented in select markets, including New York and California [1] Efficiency Improvements - Starbucks reported progress in staffing and store hours, with nearly all U.S. locations now opening consistently at or before 5 a.m. [5] - The implementation of a new order sequencing algorithm has resulted in over 80% of cafes achieving service times of four minutes or less [5] Value Perception - Despite criticisms regarding pricing, Starbucks has seen an increase in value scores by emphasizing non-pricing aspects such as café experience and shorter wait times [6] - Menu innovations, including a new protein beverage platform, are part of the strategy to enhance customer value perception [6]