Company Overview - Once Upon a Farm (OFRM) stock rose 16.9% in its market debut, indicating strong investor interest amid a resurgence in IPO activity on Wall Street [1] - The company specializes in premium kids' food products, including refrigerated pouches, oat bars, protein bars, puffs, and melts, targeting children aged two to five [1] Financial Performance - In the first half of 2025, the company's sales reached $201.6 million, reflecting a 64.6% increase from 2018, driven by an expansion of product offerings and market presence [2] - The company has a significant retail presence, with major sales occurring at retailers such as Target, Whole Foods, Kroger, Walmart, and wholesale clubs like Costco [5] Product Strategy - The company is evolving its product lineup with a focus on protein, aligning with the increasing consumer demand for this macronutrient [3] - Approximately 40% of the company's ingredients are sourced from foreign suppliers, while 98% of its packaging is sourced domestically, allowing for flexibility in sourcing in response to market conditions [6] Market Context - The IPO of Once Upon a Farm coincided with other notable IPOs, such as Bob's Discount Furniture, and reflects a "reasonably steady footing" in the IPO market, with nine listings raising $2.6 billion in January [7] - The company's co-founder, John Foraker, emphasized that Once Upon a Farm is a more mature company with greater growth opportunities compared to his previous venture, Annie's [7]