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Malibu Boats CEO: Boat industry hasn't come back but it isn't tailing off
Youtubeยท 2025-09-30 19:31
Core Insights - The company is experiencing stable business performance without significant downturns or recoveries in the industry, indicating resilience in consumer demand for boats [1][3] - Cash buyers remain strong in the market, while payment buyers are showing some reduction in activity [2][3] - The introduction of 11 new boat models this year has contributed to maintaining consumer interest and sales [3] Pricing and Tariffs - Tariffs have resulted in a price increase of approximately 1.5% to 3% due to impacts on suppliers, but the overall effect is manageable [4] - The company is actively working to offset these price increases to maintain competitiveness [4] Market Segmentation - Sales are steady across various price points, with a noted decline in value boats being compensated by increased sales of higher-end models, including boats priced up to $2 million [6][7] - The company plans to expand its offerings to include larger and more feature-rich boats in response to consumer preferences [8] Technology and Responsible Boating - The company is focusing on integrating advanced technology into boats to enhance user experience while promoting responsible boating practices [10][11] - Collaboration with industry organizations is ongoing to address concerns related to boating impacts on lakes and shorelines [11] Consumer Sentiment and Economic Policy - The company emphasizes the need for improved consumer confidence and sentiment to drive sales, indicating that current economic policies may not be resonating with consumers [13]