Core Viewpoint - Southwest Airlines is modernizing its no-frills model by introducing a new aircraft design and enhancing customer experience with upgraded features and services [1][4]. Group 1: Aircraft Features - The new Boeing 737 MAX 8 features a refreshed interior with extra legroom, high-end seats, larger overhead bins, USB-A and USB-C power at every seat, device holders, and redesigned tray tables [2][11]. - The updated cabin design includes new carpeting and a blue color palette, aimed at creating a modern and welcoming atmosphere [11]. Group 2: Strategic Changes - Southwest Airlines is transitioning from an open seating policy to assigned seating, which will take effect in late January [5][7]. - The airline has also introduced a premium section and will begin offering overnight flights, marking a significant shift in its service model [4][7]. Group 3: Competitive Positioning - These changes are seen as a strategic move to compete with major airlines like Delta and United, as Southwest enters a more competitive space [7][8]. - The company has begun charging for checked bags, moving away from its long-standing "Bags Fly Free" policy, further aligning with industry standards [5][7]. Group 4: Future Plans - Southwest plans to modernize over half of its Boeing 737-700s by adding in-seat power, with work expected to start in the second half of 2026 and complete by mid-2027 [11]. - Free in-flight Wi-Fi via T-Mobile will be available to all Rapid Rewards Members later this month, alongside plans to refresh employee uniforms [12].