Core Insights - Global annual TV shipments are projected to see minimal growth over the next five years, with a modest CAGR of 0.4% from 209 million units in 2025 to 211 million in 2029, while ultra-large TVs (80 inches and above) are expected to rise by 44% during the same period, representing a CAGR of 10% [1][3][4] Market Trends - Shipments of TVs 80 inches and larger are forecast to increase from 9 million units in 2025 to over 13 million by 2029, with China and North America accounting for 54% and 28% of the volume, respectively, in 2029 [4] - The Western European market is also set for growth, with shipments climbing from 503,000 units in 2025 to 643,000 in 2029 [4] Pricing Dynamics - Considerably lower prices for ultra-large TVs are making this premium category more accessible to consumers, driven by manufacturing efficiencies and Chinese brands focusing on market share over profitability in the $1000-plus segment [2][5] Technology Advancements - Mini LED technology is projected to be a core growth area, with annual shipments expected to rise from 12 million in 2025 to 17 million in 2029, reflecting a CAGR of 9% [5] - RGB mini LED technology, introduced by Hisense and Samsung, is anticipated to expand as more brands adopt it from 2026 onward, despite initial higher manufacturing costs [5][6]

Core Insights - Global annual TV shipments are expected to see minimal growth over the next five years, with a projected increase of only 0.4% CAGR from 209 million units in 2025 to 211 million in 2029 [3] - The ultra-large TV segment (80 inches and above) is forecasted to grow significantly, with shipments rising by 44% from 9 million units in 2025 to over 13 million by 2029, representing a CAGR of 10% [4][5] Market Dynamics - The decline in prices for ultra-large LCD TVs, along with advancements in backlight technology, is driving the growth of the ultra-large TV segment [1][5] - China and North America are expected to dominate the demand for ultra-large TVs, accounting for 54% and 28% of the volume, respectively, by 2029 [4] Technology Trends - Mini LED technology is anticipated to be a core growth area, with annual shipments projected to increase from 12 million in 2025 to 17 million in 2029, reflecting a CAGR of 9% [5] - RGB mini LED technology, introduced by brands like Hisense and Samsung, is expected to expand as more manufacturers adopt it from 2026 onward [5][6] Consumer Accessibility - The significant reduction in prices for ultra-large TVs is making this premium category more accessible to a broader consumer base [2][5] - The shift in pricing dynamics is attributed to manufacturing efficiencies and Chinese brands focusing on market share over profitability in the premium segment [5]