Core Insights - The strategic alliance between Rakuten and Uber aims to enhance user experience by integrating Rakuten ID into Uber's services, creating new value through Rakuten Points, a significant loyalty program in Japan [1][8]. Strategic Partnership and Loyalty Program Integration - Uber Japan and Uber Eats Japan will implement Rakuten Payment's shared point service, allowing users to earn one Rakuten Point for every 200 yen spent on these platforms [2]. - Users can combine Rakuten Point Online with Rakuten Pay to earn up to 2% back in Rakuten Points, increasing the benefits of using Uber's services amid rising living costs [3]. Subscription Benefits and Personalized Experience - By subscribing to Uber One for 498 yen monthly, users can earn Uber One Credits equivalent to 10% of the fare amount, enhancing savings [4]. - The partnership enables Uber to utilize Rakuten's extensive data assets for personalized recommendations and promotions [4]. Special Campaigns and Future Plans - A campaign titled "Earn up to 1,000 Points by Linking Your Rakuten ID with Uber" will run until December 22, 2025, incentivizing users to link their accounts and spend on Uber services [5]. - The first 500,000 users who link their Rakuten ID and spend at least 1,500 yen on Uber Eats will earn 300 Rakuten Points, with additional points available for Uber rides [6]. Additional Benefits for Specific Users - Rakuten Mobile subscribers linking their Rakuten ID will receive 20 times the standard Rakuten Points when using Uber or Uber Eats [7]. - Uber One members who link their Rakuten ID can purchase an annual plan at a 70% discount, further enhancing the value of the subscription [11].