Core Viewpoint - Stellantis' Ram brand is canceling the development of a full-size electric Ram 1500 pickup truck due to declining demand for electric vehicles in North America [2][4]. Group 1: Product Strategy Changes - The company has reassessed its product strategy and will discontinue the full-size battery electric vehicle (BEV) pickup, which was initially expected to launch by the end of 2024 [2]. - Ram will still introduce an extended-range electric truck, now renamed from "Ramcharger" to "Ram 1500 REV," which will feature an electric generator and a gas engine, expected to launch next year [3]. Group 2: Leadership and Market Context - New Stellantis CEO Antonio Filosa is reversing some initiatives from former CEO Carlos Tavares and is committed to making tough decisions to restore profitable growth [4]. - The overall auto industry is facing slower-than-expected adoption of electric vehicles, compounded by changes in government policies affecting EV incentives [4].