Core Insights - Ram has entered a multi-year partnership with Thrill Sports, becoming the official truck and auto partner for its sports and entertainment properties, including Power Slap, Street League Skateboarding, and Nitro Circus [2][5][9] Partnership Details - The partnership grants Ram exclusive category rights in pickup trucks and American automotive across the Thrill Sports portfolio, covering all numbered Power Slap live events, global Street League Skateboarding Championship Tour stops, and Nitro Circus tour events worldwide [3][9] - Ram's branding will be prominently featured in various capacities, including in-competition integrations at Power Slap events and branding rights across the Street League Skateboarding season [7][8] Marketing and Promotion - The partnership includes extensive integration across live events, broadcast programming, social media, digital platforms, and original content, enhancing Ram's visibility and engagement with fans [6][9] - Ram will also take on presenting rights for Nitro Circus' North American Tour, showcasing the durability and strength of its trucks [10] Brand Alignment - The collaboration aligns Ram with properties that embody speed, toughness, and high-performance action, resonating with the brand's identity and customer base [5][6] - Ram aims to support athletes, fans, and the culture of fearlessness represented by Thrill Sports, enhancing its brand image in the action sports arena [6] Audience Engagement - The partnership will feature on-site activations at live events, allowing fans to interact with Ram's lineup of trucks, and will include social media content across Thrill Sports' channels, which have over 75 million followers [14]