Core Insights - The Real Brokerage Inc. has expanded its presence in the Detroit metropolitan area by welcoming Jim Shaffer and his brokerage, Good Company, through its Private Label program [1][4] - Good Company, founded in 2020, has rapidly grown to become the fourth most productive brokerage in metro Detroit, closing approximately 1,900 home sales totaling $500 million in volume in 2025 [2][5] - The partnership allows Good Company to maintain its brand identity while benefiting from Real's resources, including compensation programs and a cloud-based platform [4][5] Company Overview - Real Brokerage Inc. is a real estate technology platform that aims to simplify complex transactions by combining essential real estate services with advanced technology [5] - The company operates in all 50 states across the U.S. and Canada, supporting over 32,000 agents through its digital brokerage platform [5] Leadership and Culture - Jim Shaffer, a seasoned real estate professional, emphasizes the importance of culture and agent success, aligning with Real's values of "Work Hard, Be Kind" [3][4] - The decision to join Real reflects the challenges faced by independent brokerages and the need for strategic adaptation in a competitive market [2][3]