Core Insights - Reborn Coffee Inc. has established a new advisory board to enhance innovation and growth, appointing Hisham Elkoustaf as its chair [2][6] - The advisory board will consist of a diverse group of professionals aimed at shaping the strategic direction of the company while maintaining its commitment to sustainability and quality [2] Company Leadership - Hisham Elkoustaf brings over 20 years of experience in corporate law, economic development, and foreign policy, having worked in over ten countries [3][4] - Elkoustaf's previous roles include serving as a senior legal, economic, and policy advisor to a prominent GCC country and as General Counsel and Chief Strategy Officer at a professional sports and entertainment company [4] Strategic Vision - The CEO of Reborn Coffee, Jay Kim, expressed excitement about Elkoustaf's appointment, highlighting the value of his extensive experience in pursuing the company's mission [6] - Elkoustaf emphasized the potential for significant impact in the coffee industry through collaboration with the advisory board [6]

Core Insights - Reborn Coffee Inc. has signed a $1.3 million exclusive master licensing agreement with Reborn Health Goods (Shenzhen) Co., Ltd. to expand its presence in mainland China [1][2] - The agreement allows Reborn Health Goods to oversee national operations, including direct store developments and regional sublicensing partnerships [2][3] - The partnership aims to unify brand execution across China, with plans to establish over 300 global locations within the next two years [3][4] Company Overview - Reborn Coffee, Inc. is a California-based specialty coffee retailer focused on high-quality, handcrafted coffee experiences [5] - The company is dedicated to innovation and is redefining the coffeehouse model through premium products and technology-forward initiatives [5] Market Strategy - The strategic partnership supports Reborn Coffee's broader international vision and strengthens its presence in the Asia-Pacific region, where demand for premium specialty coffee is rising [4]