Core Insights - Fluent, Inc. reported strong year-over-year growth in its Commerce Media Solutions business, achieving nearly triple-digit growth since its launch in early 2023 [2][4] - The company experienced a decrease in overall revenue, primarily due to attrition in its Owned and Operated business, but anticipates stable revenue in the second quarter of 2025 [2][5] - A strategic partnership with Rebuy Engine was announced to enhance advertising capabilities for Shopify merchants [2][4] Financial Performance - Total revenue for Q1 2025 was $55.2 million, a decrease of 16% from $66.0 million in Q1 2024 [5] - Commerce Media Solutions revenue grew 99% to $12.7 million, representing 23% of consolidated revenue, compared to $6.4 million or 10% in Q1 2024 [4][5] - Owned and Operated revenue decreased 30% to $31.1 million from $44.7 million in Q1 2024 [5] Profitability Metrics - The net loss for Q1 2025 was $8.3 million, or $0.39 per share, compared to a net loss of $6.3 million, or $0.45 per share, in Q1 2024 [5][18] - Gross profit margin for Commerce Media Solutions was 22% in Q1 2025, compared to 21% for the consolidated business [4][5] - Adjusted EBITDA for Q1 2025 was negative $3.1 million, a decrease of $3.7 million compared to Q1 2024 [5][30] Business Outlook - The company aims to establish its Commerce Media Solutions business as a leader in performance marketing and drive revenue growth in the second half of 2025 [10] - Fluent plans to leverage its extensive first-party data to differentiate itself in the commerce media space [10] - The company expects to continue meaningful growth in its Commerce Media Solutions business through 2025 [2][10]

Core Insights - Fluent, Inc. and Rebuy Engine have formed a strategic partnership to launch Rebuy Ads powered by Fluent, aimed at enhancing customer engagement and generating additional revenue for merchants at no cost [1][3]. Group 1: Partnership Overview - The partnership combines Fluent's AI-driven advertiser marketplace with Rebuy Engine's integration within the Shopify ecosystem, targeting over 12,000 active merchants [2][4]. - Rebuy Ads is designed to be revenue-positive for merchants, providing a unique opportunity that compensates them for adoption rather than charging fees [3][5]. Group 2: Market Impact - Rebuy Engine generates over $1 billion in new revenue annually for its merchants, indicating significant market potential for the new product [2]. - The collaboration is expected to drive rapid adoption and engagement within the Rebuy Engine merchant community and the broader Shopify platform [3][5]. Group 3: Company Profiles - Rebuy Engine specializes in personalized shopping experiences for Shopify stores, focusing on increasing conversions and customer retention through intelligent upselling and cross-selling [6]. - Fluent, Inc. connects brands with engaged consumers using first-party data and machine learning to enhance monetization and customer acquisition [7].