Group 1 - Estée Lauder is initiating a new online retail strategy to address declining sales, focusing on the integration of digital and physical shopping experiences [1][2] - The company has appointed Aude Gandon as its first chief digital and marketing officer to oversee eCommerce and store design, indicating a commitment to enhancing its digital presence [3] - CEO Stéphane de La Faverie emphasizes the importance of artificial intelligence in transforming consumer shopping habits, suggesting that AI can provide personalized product recommendations based on consumer preferences [4] Group 2 - Younger consumers are identified as key trendsetters in the beauty industry, influencing purchasing behaviors across generations with their digital-first approach [5][6] - A significant 43% of Gen Z consumers prefer buying directly from brands, highlighting a shift in consumer trust towards brand websites over third-party platforms [7]