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Snail Inc. 旗下美国竖屏短剧部门 Interactive Films 凭借“国际短剧奖”提名,布局全球业务扩张
Globenewswire· 2025-10-31 21:02
Core Insights - Interactive Films is solidifying its position in the $8 billion global short drama market with the submission of its work "Hollywood Heartthrob" for the International Short Drama Award, reflecting the increasing industry recognition of the company [1] - The short drama sector has transitioned from an exploratory phase to a mature stage with global commercial value, with the U.S. emerging as a key market [2] Company Overview - Snail, Inc. is a leading independent game developer and publisher, providing interactive digital entertainment content across multiple platforms [4] - Interactive Films, a subsidiary of Snail, Inc., aims to engage new audiences and tell stories through diverse media formats, also being the founding force behind Salty TV [5] Market Dynamics - The global market for vertical short dramas has surpassed $8 billion within just four years of its inception, with the U.S. accounting for approximately 8% of global downloads but contributing 49% of total revenue in the short drama industry [2] - Salty TV has released 67 short dramas, focusing on mobile users with a product-oriented strategy that includes subscription models and viewer engagement mechanisms [2] Strategic Goals - The submission of "Hollywood Heartthrob" to the International Short Drama Award aims to showcase cultural leadership and foster practical collaborations, positioning Salty TV as a leading platform for vertical short dramas in the U.S. [3] - Salty TV seeks to bridge the gap between rich international content supply and the growing domestic demand in the U.S. market [3]