Redmi K90 series
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China's Xiaomi says surging memory chip prices push up smartphone costs
Reutersยท 2025-10-24 05:19
Core Viewpoint - Xiaomi has reported that rising memory chip prices have increased the production costs of its smartphones, which has led to market disappointment regarding the pricing of its new Redmi K90 series [1] Group 1: Company Impact - The surge in memory chip prices is directly affecting Xiaomi's manufacturing costs [1] - The pricing strategy for the new Redmi K90 series has not met market expectations, indicating potential challenges in consumer acceptance [1] Group 2: Industry Context - The overall smartphone industry is facing increased production costs due to rising component prices, particularly memory chips [1] - Market reactions to new product pricing may reflect broader trends in consumer sentiment and purchasing power within the tech sector [1]