Core Insights - Redmi launched two new models, Turbo 5 and Turbo 5 Max, during a product release event on January 29, emphasizing a significant investment of 1 billion yuan to subsidize memory costs, particularly for the 512GB versions [2] - The company aims to initiate a "512GB popularization storm" by reducing prices by 200 yuan for large memory versions and an additional 300 yuan during the initial sales period [2] Pricing Strategy - From January 29 to March 3, during the initial sales period, Turbo 5 Max models will see a price reduction of 300 yuan: - 12GB + 256GB priced at 2199 yuan - 16GB + 256GB priced at 2499 yuan - 12GB + 512GB priced at 2499 yuan - 16GB + 512GB priced at 2799 yuan [4] - Turbo 5 models will also have a 300 yuan price drop during the initial sales: - 12GB + 256GB priced at 1999 yuan - 16GB + 256GB priced at 2299 yuan - 12GB + 512GB priced at 2299 yuan - 16GB + 512GB priced at 2599 yuan [4][5] Product Positioning - The Turbo 5 Max is positioned as a new product above the Pro line, featuring the world's first Dimensity 9500s flagship processor and a 9000mAh battery, promising over 2.3 days of battery life [5] - The Turbo 5 is aimed at the mid-range market, equipped with the Dimensity 8500-Ultra chip and a 7560mAh battery [5] Market Trends - Xiaomi's president, Lu Weibing, indicated that AI technology is expected to experience explosive growth from the end of 2022 to 2025, with a forecasted increase in memory costs impacting mobile manufacturing significantly [7] - The company has secured supply agreements for 2026 to mitigate supply chain disruptions and may adjust product pricing and upgrade structures to alleviate cost pressures [7]