Core Insights - Vitalist Inc. has entered into a strategic agreement with Pattern Inc., a leader in global e-commerce acceleration, to enhance its market presence and distribution capabilities [1][2][3] Partnership Details - The partnership is part of a broader agreement between Authentic Brands Group (ABG) and Pattern, which aims to optimize e-commerce operations for over 50 global brands, including Reebok [2][3] - Pattern will serve as the exclusive distributor for the Reebok Smartwatch product portfolio across key e-commerce marketplaces [2] Strategic Advantages - By leveraging the master agreement with ABG, Vitalist can bypass traditional e-commerce growth methods and directly access advanced marketplace infrastructure [3] - The integration is expected to enhance Vitalist's presence on platforms like Amazon and TikTok Shop, utilizing data science and operational scale similar to leading fashion and lifestyle brands [3] Operational Timeline - Integration work is currently in progress, with a target "go live" date for inventory on Pattern-managed listings set for the second quarter of 2026 [3] About Pattern Inc. - Pattern utilizes proprietary technology and AI to optimize e-commerce growth for global brands, managing over 46 trillion data points to enhance advertising, logistics, pricing, and customer service [4] About Authentic Brands Group - Authentic Brands Group owns more than 50 global brands, generating approximately $32 billion in annual systemwide retail sales, with a significant presence in 150 countries [6]