Core Insights - Valentine's Day remains a highly profitable holiday for candy manufacturers, with consumers expected to purchase significant amounts of candy for their loved ones [2] - The Hershey Company is facing challenges in the current market, as indicated by slower Halloween candy sales, which CEO Kirk Tanner attributes to the timing of the holiday in 2025 [3] - In response to market conditions, Hershey is increasing investments in consumer insights and digital marketing, while also planning to innovate its product offerings for upcoming holidays [4] Company Developments - Hershey has announced five new candy products for the 2026 Valentine's Day season, including heart-shaped Reese's and bear-shaped Kit Kats [5] - The new product lineup features a variety of popular brands, aiming to attract consumers with both new and returning favorites [6] - The company is also reintroducing its Hershey's x Snoopy & Friends gift varieties, enhancing its holiday offerings [5]