Core Insights - Peloton has launched a peer-to-peer resale marketplace named Repowered to tap into the growing resale market for connected fitness equipment and monetize inactive devices in customers' homes [2][6] Group 1: Marketplace Features - Users can list pre-owned Peloton equipment and accessories on the Repowered platform, with pricing assistance from a generative AI tool, while sellers retain control over the final asking price [3] - Upon sale, sellers receive 70% of the final sale price, with the remainder split between Peloton and Archive, the technology provider, and sellers also benefit from discounts on new equipment purchases [4] Group 2: Market Trends - The resale market is experiencing growth, with Peloton noting a 16% year-over-year increase in new subscribers who acquired hardware through secondary channels like Facebook Marketplace, which also showed a lower net churn rate compared to rental subscribers [5] - Economic factors are driving consumers towards secondhand shopping, with an average savings of 30%, as they seek ways to manage spending amid new tariffs [8] Group 3: Launch and Expansion Plans - The Repowered platform is currently in a beta phase available in New York City, Boston, and Washington, D.C., with plans for nationwide expansion in the coming months [7]