Core Insights - Jushi Holdings Inc. is expanding its cannabis-infused wellness brand Shayo into the Nevada Adult-Use Market starting November 13, 2025 [1][3] - The launch coincides with BravoCon weekend, featuring a meet-and-greet event with entrepreneur Stacey Rusch [3][5] - Shayo offers two types of cannabis-infused fruit chews, designed for different effects and made with natural ingredients [4][6] Company Overview - Jushi Holdings Inc. is a vertically integrated cannabis company focused on building a multi-state portfolio of branded cannabis assets through acquisitions and competitive applications [9] - The company aims to maximize shareholder value while delivering high-quality products across the cannabis ecosystem [9] Product Details - Shayo's product line includes "Rise" (Blood Orange Pomegranate) with a 1:2 THC:CBG ratio and "Rest" (Berry Vanilla) with a 1:2 THC:CBN ratio [4][6] - Both products are vegan, gluten-free, non-GMO, and made with natural fruit purées [6] Market Strategy - The introduction of Shayo in Nevada follows its success in Virginia's medical market, indicating a strategic expansion into dynamic adult-use markets [3][7] - Jushi's partnership with Stacey Rusch aims to attract a new audience seeking balance and joy through cannabis [7]

Core Insights - Jushi Holdings Inc. has launched a new cannabis-infused wellness brand named Shayo in partnership with entrepreneur Stacey Rusch, targeting Virginia's medical cannabis market [1][3] - Shayo aims to provide a unique edible experience with products that emphasize joy and wellness, featuring two distinct rosin-infused fruit chews [2][3] Product Details - Shayo offers two products: Rise (Blood Orange Pomegranate) with a THC:CBG ratio of 1:2, and Rest (Berry Vanilla) with a THC:CBN ratio of 1:2, both designed for specific wellness outcomes [2] - The products are vegan, gluten-free, non-GMO, and made with natural fruit purées, highlighting their premium quality [2] Market Presence - Shayo products are currently available at all six Beyond Hello locations in Virginia, with plans for expansion to additional dispensaries across the state [3] - The early success of Shayo has exceeded expectations, indicating strong market reception [3] Company Background - Jushi Holdings Inc. is a vertically integrated cannabis company focused on building a multi-state portfolio of branded cannabis assets through acquisitions and competitive applications [6] - The company aims to maximize shareholder value while delivering high-quality products across the cannabis ecosystem [6]