Core Viewpoint - The cannabis sector is currently experiencing low trading levels, but the underlying business performance of leading companies remains strong, indicating potential long-term investment opportunities [1][3]. Industry Overview - The cannabis sector has seen significant financial success in the United States, with revenues reaching billions and continuing to grow [2]. - Despite the current trading downturn, the performance of legal operators in the cannabis industry is robust, suggesting that the market may rebound [3]. Company Highlights - **Curaleaf Holdings, Inc.**: This company is set to report its Q2 2025 financial earnings on August 6, 2025, which will include operational results and a conference call for discussion [4]. - **Jushi Holdings Inc.**: A vertically integrated cannabis company involved in cultivation, processing, retail, and distribution for both medical and adult-use markets in the U.S. Recently, Jushi launched a lifestyle cannabis brand named 'Shayo' in partnership with a celebrity [5][8].

Industry Overview - The cannabis industry continues to attract optimism among investors due to strong financial results from many ancillary and multi-state operators (MSOs) in the U.S. [1][2] - Despite market challenges, companies that remain profitable are seen as long-term investment opportunities, suggesting a potential recovery in the sector [2][3] - Legislative changes, such as rescheduling cannabis or passing banking measures, are anticipated to positively impact market dynamics, given the significant revenue generated in the U.S. [3] Company Highlights - **Planet 13 Holdings Inc.**: Engages in the cultivation and provision of cannabis products for medical and retail markets in the U.S. Recently held its Annual General Meeting, with notable director election results [4][6][7]. - **Greenlane Holdings, Inc.**: Focuses on the development and distribution of cannabis accessories and lifestyle products across multiple regions. Recently appointed Mike Hinson as Executive Vice President of Sales to enhance sales and marketing initiatives [8][10]. - **Jushi Holdings Inc.**: A vertically integrated cannabis company involved in cultivation, processing, and retail. Recently launched a lifestyle cannabis brand named 'Shayo', in collaboration with a reality TV star, aiming to promote wellness [12][13].

Core Insights - Jushi Holdings Inc. has launched a new cannabis-infused wellness brand named Shayo in partnership with entrepreneur Stacey Rusch, targeting Virginia's medical cannabis market [1][3] - Shayo aims to provide a unique edible experience with products that emphasize joy and wellness, featuring two distinct rosin-infused fruit chews [2][3] Product Details - Shayo offers two products: Rise (Blood Orange Pomegranate) with a THC:CBG ratio of 1:2, and Rest (Berry Vanilla) with a THC:CBN ratio of 1:2, both designed for specific wellness outcomes [2] - The products are vegan, gluten-free, non-GMO, and made with natural fruit purées, highlighting their premium quality [2] Market Presence - Shayo products are currently available at all six Beyond Hello locations in Virginia, with plans for expansion to additional dispensaries across the state [3] - The early success of Shayo has exceeded expectations, indicating strong market reception [3] Company Background - Jushi Holdings Inc. is a vertically integrated cannabis company focused on building a multi-state portfolio of branded cannabis assets through acquisitions and competitive applications [6] - The company aims to maximize shareholder value while delivering high-quality products across the cannabis ecosystem [6]