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As Cracker Barrel stumbles on Wall Street, its superfans offer a glimmer of hope
Business Insiderยท 2025-09-18 03:46
Core Insights - Cracker Barrel reported mixed Q4 earnings, missing analyst expectations on earnings but beating on revenue, leading to a nearly 10% drop in shares during after-hours trading [1] - Despite challenges, the company has seen a positive response from its loyal customer base, with same-store sales up 5.4% for the fiscal fourth quarter [3][4] Financial Performance - Q4 earnings missed expectations while revenue exceeded them, resulting in a significant share price decline [1] - Same-store sales increased by 5.4% despite a projected decline in traffic for fiscal year 2026, estimated to be between 4% to 7% [3] Customer Engagement - Loyalty program sign-ups increased by 3 million over the past year, with a notable spike following the rebranding backlash [4][5] - The loyalty program now has over 9 million registered members, accounting for over 35% of tracked sales [5] Market Position - Cracker Barrel has been recognized for having the second-most loyal fans in the casual restaurant sector, with a fidelity index score of 174 [10] - Analysts suggest that while the company faces challenges, it remains profitable and has potential for recovery with improved menu innovation and service [9]