Retail Ad Service (RAS)
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How Macy’s Media Network navigates complex ‘coopetition’ with Amazon
Yahoo Finance· 2026-01-14 08:00
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. NEW YORK — As retailers look to level up the sophistication of their media networks, some are turning to a new partner: their biggest disruptor. Amazon last January launched a Retail Ad Service that allows outside retailers to tap into the e-commerce giant’s ad tech to run and manage campaigns while helping advertisers to discover new media networks via Amazon A ...