Core Insights - ZetaDisplay has formed a strategic partnership with Coop Norway to implement a next-generation Retail Media solution aimed at enhancing customer experiences through data-driven in-store communications [1][3] - Coop Norway, the second-largest grocery retailer in Norway, operates around 1,200 stores and will initially deploy 128 digital screens in 32 Obs hypermarkets [2][4] - The collaboration will provide a comprehensive Retail Media infrastructure, including advanced hardware and software, designed to deliver contextual messages at the point of decision-making, thus creating new revenue streams for Coop and improving ROI for advertisers [3][5] Company Overview - ZetaDisplay, founded in 2003 in Sweden, is a leading player in the European digital signage market with over 125,000 active installations across more than 50 countries [5][6] - The company has a turnover exceeding SEK 600 million and employs approximately 250 staff members [6] - ZetaDisplay is recognized for its innovative digital signage solutions and has established itself as a trusted partner for many prominent global brands [5][6] Coop Norway Overview - Coop Norway is the second-largest grocery retailer in the country, with a diverse portfolio of approximately 1,200 grocery and home improvement stores [2][4] - The organization operates under various brands, including Obs, Extra, and Coop Mega, and is owned by over 2.5 million members through local cooperative societies [4]