UK e-commerce group THG has formed a partnership with advertising tech company The Trade Desk to provide advertisers with self-serve access to retail audience data from its beauty platforms. Under the arrangement, advertisers and agencies using The Trade Desk’s Kokai media-buying system can tap audience segments built from shopper data across the Cult Beauty and LOOKFANTASTIC sites. These segments cover the entire marketing funnel, including “high-value” and price-sensitive customers, intent-led browser ...