Core Insights - THG has partnered with The Trade Desk to provide advertisers with self-serve access to retail audience data from its beauty platforms [1][3] - The partnership allows advertisers to utilize audience segments from THG's Cult Beauty and LOOKFANTASTIC sites, covering various customer types across the marketing funnel [2][4] Group 1: Partnership Details - Advertisers can access audience segments that include high-value customers, price-sensitive shoppers, intent-led browsers, and lapsed users in categories like nutrition, skincare, makeup, haircare, and fragrance [2] - The data can be utilized across the open internet through The Trade Desk's omnichannel buying tools, including connected TV and audio [2] Group 2: Strategic Goals - THG aims to expand its retail media and data offerings by leveraging insights from its online beauty retail businesses [3] - The collaboration enables brands to apply retail data across the marketing funnel and extend campaigns across premium open-internet inventory [4] Group 3: Operational Context - The partnership is part of THG's broader strategy to streamline operations and focus on core activities, as evidenced by the recent sale of Claremont Ingredients for £103 million ($136.8 million) [5][6] - The collaboration allows for closed-loop attribution at e-commerce scale, enhancing the ability to link campaign activity to actual sales [4][5]