Key Takeaways Roblox hit 111.8M daily users in Q2 2025, up 41% year over year, with 27.4B engagement hours.Discovery drove cross-experience play, with over half of the spend growth outside the top 10 titles.New tools like sponsored tiles and Creator Rewards aim to boost discoverability and reach.Roblox Corporation (RBLX) underscored the effectiveness of its discovery engine in the second quarter of 2025, framing it as a central driver of record engagement levels. The platform reached 111.8 million daily act ...

Core Insights - Roblox Corporation is heavily investing in artificial intelligence to drive sustained growth, reporting 111.8 million daily active users, a 41% increase year-over-year, and 27.4 billion hours of engagement in Q2 2025 [1][10] - The company's generative AI model, Cube 3D, has generated over 1 million models, facilitating easier content creation and lowering entry barriers for new developers [2][10] - AI enhancements are improving search, discovery, and personalization, which is crucial for connecting players with relevant content and ensuring broad-based creator monetization [3][10] - Roblox is also implementing safety innovations like RoGuard 1.0 to address trust and safety concerns, reinforcing its leadership in the user-generated gaming economy [4] - With a 51% increase in bookings and raised fiscal 2025 guidance, AI tools are becoming structural catalysts for Roblox's growth strategy [5] Competitive Landscape - Unity Software Inc. is a direct competitor, offering AI-assisted creation tools that enhance development cycles across various gaming platforms [6] - Electronic Arts Inc. is also exploring AI for game design and personalization, potentially enhancing player experiences in its major franchises [7] Financial Performance - Roblox's stock has increased by 39.7% over the past three months, outperforming the industry average rise of 18.3% [8] - The Zacks Consensus Estimate for Roblox's 2025 loss per share has widened from $1.38 to $1.71, indicating increased caution among analysts regarding the company's near-term earnings [11] - Currently, Roblox is trading at a forward price-to-sales multiple of 12.59X, significantly above the industry average of 3.29X [12]