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Roblox Unveils AI, Monetization, and Performance Innovations for Creators
Businesswire· 2025-09-05 18:00
Core Insights - Roblox Corporation announced new innovations at the 11th annual Roblox Developers Conference (RDC) aimed at enhancing tools for creators, increasing earning potential, and improving platform performance [1][2] CREATE: Empowering Creators and Their Players With AI - The company introduced AI updates to provide creators with artistic freedom and smarter development assistance, enabling faster transformation of ideas into businesses [3] - New capabilities include 4D object creation, real-time voice chat translation, text-to-speech API, and speech-to-text API, enhancing interaction and accessibility [4][5] SCALE: New Opportunities for Creators to Grow and Engage Audiences - Roblox is expanding its partnerships with brands to allow creators to build games based on popular IPs, including titles from Kodansha and Lionsgate [6] - The company has begun driving traffic through its São Paulo data center, improving performance and reducing latency for users in the region [6] EARN: Increased Earning Potential for Creators - Roblox increased the Developer Exchange (DevEx) rate, allowing creators to earn 8.5% more when converting Robux to cash, with the average revenue for a Top 1000 developer reaching nearly $1 million, a 2.9x increase since 2020 [7][9] Enhanced Platform Features - New server authority mode aims to reduce in-game cheating and enhance realism in multiplayer games [8] - Improvements in avatar technology and engine performance were showcased, allowing for more lifelike movements and higher fidelity across devices [8]
Roblox announces short-video, AI features amid child safety concerns
CNBC· 2025-09-05 17:30
Core Insights - Roblox announced new features including short-video sharing and AI tools aimed at enhancing user experience while facing scrutiny over child safety on its platform [1][4]. Group 1: New Features - Roblox Moments allows users aged 13 and older to create and share gameplay video clips on a dedicated feed [1][3]. - AI features will enable users to generate advanced 3D objects for their games, with a focus on matching the aesthetics of user-created content [4]. Group 2: Safety Measures - The company will moderate all videos shared on Moments and provide users the ability to flag inappropriate content [3]. - Users who do not meet age requirements for certain games will be restricted from viewing related video clips [3]. Group 3: Legal Challenges - Roblox is facing multiple lawsuits alleging that its platform design facilitates exploitation of underage users by online predators [4]. - The Louisiana Attorney General has filed a lawsuit against Roblox, claiming inadequate safety protocols to protect child users [5].
Roblox announces short-form video feed for gameplay clips, new AI tools for creators, and more
TechCrunch· 2025-09-05 17:30
Core Insights - Roblox is launching a new short-form video feature called "Roblox Moments" to enhance user engagement and content sharing [1][2] - The company is increasing earnings for creators by raising the Developer Exchange (DevEx) rate, allowing for higher cash conversion from earned Robux [4][5] - New AI tools and features are being introduced to improve creator capabilities and enhance user experience on the platform [9][10][11] Group 1: New Features - "Roblox Moments" will allow users aged 13 and above to capture and share gameplay clips up to 30 seconds long, with options to add music and descriptions [2] - The feature will include a community feed for users to scroll through and react to shared gameplay moments [2] - Roblox plans to introduce API-based capabilities for creators to build their own in-game systems for content discovery and showcasing [3] Group 2: Creator Earnings - The DevEx rate increase means that 100,000 earned Robux will now convert to $380 instead of $350, representing an 8.5% increase in earnings for creators [4] - The average revenue for a Top 1000 developer has risen to nearly $1 million, a 2.9x increase since 2020 [5] Group 3: AI Tools and Enhancements - New AI tools will allow creators to generate fully functional objects, enhancing the interactivity of in-game items [10] - Real-time voice chat translation will be introduced, supporting multiple languages, along with new Text-to-Speech and Speech-to-Text APIs [11][12] - Improvements in avatar motion and in-game physics are set to enhance realism and reduce cheating [12][14] Group 4: Safety and Moderation - Roblox is implementing a gradual rollout of the new features to test moderation systems and ensure age-appropriate content [4] - The company is expanding its age-estimation technology and partnering with the International Age Rating Coalition to improve content ratings [15]