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Can Roku's Subscription Push Power Its Revenue Growth in 2025?
ZACKSยท 2025-07-09 16:55
Core Insights - Roku is intensifying its focus on subscription growth through user acquisition and retention initiatives, including personalized merchandising and AI-powered features [1][10] - The company acquired Frndly TV and partnered with Apple TV+ to enhance its subscription offerings and drive user conversions [2][10] - Roku has established "tens of millions" of Roku-billed subscriptions monthly, with a noted increase in user participation in subscription offers [3] Financial Performance - Platform revenues for Q1 2025 reached $881 million, a 17% year-over-year increase, accounting for 86.3% of total revenues, driven by subscription monetization [4] - Deferred revenue for the quarter was $141 million, reflecting a sequential increase of 7.8% [4] - The Zacks Consensus Estimate for Q2 2025 revenues in the Platform segment is $942 million, indicating a year-over-year growth of 14.3% [4] Competitive Landscape - Roku faces significant competition in the subscription market from Amazon and Disney, both of which offer integrated billing and content ecosystems [5][7] - Amazon's Prime Video Channels and Disney's bundled services present challenges to Roku's subscription growth efforts [6][7] Stock Performance and Valuation - Roku shares have increased by 18.6% year-to-date, underperforming the Zacks Broadcast Radio and Television industry's growth of 32.3% but outperforming the Consumer Discretionary sector's return of 11.5% [8] - The stock is currently trading at a Price/Cash Flow ratio of 41.56X, compared to the industry's 34.65X, with a Value Score of D [12] - The Zacks Consensus Estimate for Q2 2025 loss is 17 cents per share, indicating a year-over-year growth of 29.17% [14]