All right, some breaking sports news for you. CNBC's Alex Sherman joins us with more. Hey, Alex. Hey, Becky. Yeah, so get ready for a slew of ESPN news today. Uh, just minutes ago, ESPN coming out saying that it's kind of bet the company direct to consumer service will be launched on August 21st. This is the 29.99% per month new streaming service that ESPN has been touting really for several years now. It's going to be basically everything ESPN has to offer and more new bells and whistles around fantasy spo ...

Group 1: WWE and ESPN Partnership - WWE has secured a deal with ESPN worth an average of $325 million per year for five years, starting in 2026, covering major live events like WrestleMania, Royal Rumble, and SummerSlam [2][3] - Previously, NBCUniversal's Peacock paid $180 million per year for a similar package over five years [3] - All 10 of WWE's premium live events will be available on ESPN's new $29.99-per-month direct-to-consumer platform, with select events simulcast on ESPN's linear networks [3] Group 2: Strategic Alignment and Audience Expansion - TKO Group President Mark Shapiro emphasized the strategic alignment between WWE and ESPN, stating that partnering with ESPN is essential for expanding WWE's audience on a national scale [4][5] - ESPN Chairman Jimmy Pitaro noted that the addition of WWE events will help reduce churn and expand ESPN's audience beyond traditional sports, appealing to a younger, more diverse demographic [5][6] - WWE President Nick Khan highlighted that 38% of WWE's audience are women and that about 50% of attendees at live events come with children, indicating a multigenerational appeal [6][7] Group 3: Additional Streaming Agreements - In 2024, WWE signed a 10-year, $5 billion deal with Netflix to stream "Raw" every Monday night, starting this year [7] - "SmackDown," airing on USA Network, will continue to stream on Peacock until its deal expires in 2029 [7]