Core Insights - GoodRx has launched a brand medication savings solution called RxSmartSave in collaboration with Kroger, available at Kroger pharmacies in 35 states [2][3] - The program aims to reduce friction at the pharmacy counter, helping consumers access savings on medications, including copay cards and unique cash prices for brand medications not typically covered by insurance [3][4] - GoodRx's initiative is designed to enhance the economics for pharmacy partners while improving patient relationships and medication affordability [4][6] Company Strategy - GoodRx is focused on integrating eCommerce with digital prescriptions and expanding its Integrated Savings Program (ISP) to better serve consumers and the healthcare system [6] - The company aims to improve healthcare affordability and accessibility through strategic partnerships and initiatives [6][7] - GoodRx's collaboration with Kroger is part of a broader strategy to support pharmacies in navigating the evolving healthcare landscape [3][4] Consumer Benefits - The RxSmartSave program allows Kroger customers to instantly access savings when picking up medications, addressing the issue of prescription abandonment due to frustration at the pharmacy [3][4] - GoodRx provides a platform that complements insurance by filling coverage gaps, making it easier for consumers to save time and money on medications [7]