Core Insights - Ryanair has discontinued its loyalty program, Ryanair Prime, after eight months due to higher costs than anticipated [1][2] - The program attracted over 55,000 subscribers, generating approximately 4.4 million euros ($5.1 million) in fees, but the benefits provided to members exceeded 6 million euros [1][2] - The airline aims to offer discounts to all customers rather than a limited group of Prime members [2] Financial Performance - Ryanair's Chief Executive Officer, Michael O'Leary, initially expected the Prime program to generate 2.5 million euros from membership fees, indicating a miscalculation in pricing [3] - The Prime membership was priced at 79 euros per year, offering benefits such as cheaper flights and free reserved seats [5] - The airline has revised its passenger forecast for the year to end-March to 207 million, an increase of one million from previous estimates, due to improved aircraft deliveries [5] Membership Details - Existing Prime members will retain access to their benefits for the remainder of their annual subscription, but no new memberships will be accepted [4] - The initial plan for Ryanair Prime was to limit membership to 250,000, indicating that actual sign-ups fell short of expectations [6]