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数据机构:荣耀份额下滑近一成,苹果销量降 6%,vivo 重回中国手机市场销冠
Yang Zi Wan Bao Wang· 2025-09-19 07:06
Core Insights - The report from Counterpoint indicates that vivo has captured the top position in the Chinese smartphone market with a 19% market share, leading by 3 percentage points over the second place [1] - The market is characterized by a "one leader and three strong competitors" dynamic, with notable performances from OPPO and Xiaomi, while Huawei shows growth and Honor experiences a decline of nearly 10% in market share [1][2] - The overall smartphone market in China saw a 2% year-on-year decline in total sales during the first eight weeks of Q3 [3] Company Performance - Vivo's success is attributed to the strong performance of its S30 and X200s series, which together contributed over 60% of its sales during the reporting period, aligning with consumer preferences for mid-to-high-end products [1] - OPPO recorded the highest growth among manufacturers, with a 4% year-on-year increase in sales, driven by a well-rounded product lineup, particularly the Reno 14 series, which has become one of the best-selling flagship phones in China [2] - Huawei achieved a 2% year-on-year growth, supported by supply chain optimization and strong sales of the Nova 14 series, alongside continued demand for older flagship models like the Mate 70 series [2] Competitive Landscape - Apple's sales declined by 6% year-on-year, with a 1 percentage point drop in market share, attributed to increased competition from domestic brands like vivo, Huawei, Xiaomi, and Honor, which launched competitive models during the summer [2] - Honor's market share decline is a significant factor in the overall market downturn, prompting the company to initiate a retail channel reform in 10 provinces to improve efficiency and address its market challenges [3] - Counterpoint forecasts a 3%-5% quarter-on-quarter decline in the smartphone market due to weak consumer demand and a lull in new product releases, although the overall annual performance is expected to remain flat compared to last year [3]