Core Insights - The importance of sustainability in housing decisions has significantly increased, with around 60% of respondents indicating it directly influences their housing choices [1] - SATO is actively investing in sustainable practices, including emission-free energy sources and energy-efficient buildings, with one third of its 27,000 rental homes expected to feature solar panels or geothermal energy by year-end [2] Group 1: Sustainability in Housing - Over half of respondents have made changes to their energy consumption in the past year, primarily through small actions like reducing sauna time and turning off lights [3] - SATO has implemented apartment-specific water meters in around 8,000 homes, allowing residents to monitor their water usage in real time, potentially leading to an 8% annual reduction in water use [4] - Almost all respondents reported recycling, with 73% sorting biowaste, highlighting the importance of comprehensive recycling options as a hallmark of responsible rental housing [5] Group 2: Resident Expectations - Respondents expect their rental housing provider to take responsibility for sustainability and guide residents in making responsible choices, with 54% requesting guidance on recycling [6] - The survey conducted in April 2025 included 1,004 participants aged 18 to 74, representing both homeowners and rental residents from various regions [7] Group 3: Company Overview - SATO Corporation is one of Finland's largest rental housing providers, owning approximately 27,000 rental homes in key urban areas [8] - The company aims to enhance customer experience and promote sustainable development while engaging with stakeholders [9]