Core Insights - Intuit Inc. has formed a strategic partnership with The Trade Desk, enabling advertisers to access Intuit's first-party small and mid-market business (SMB) audience segments [1][4] - This integration allows for more precise and scalable advertising targeting SMBs, utilizing Intuit's unique insights to connect advertisers with relevant products and services [2][3] Group 1: Partnership and Integration - The partnership with The Trade Desk is the latest collaboration for Intuit's SMB MediaLabs, marking it as the first demand-side platform (DSP) to provide access to Intuit's first-party SMB data [4] - Advertisers can now utilize aggregated, de-identified insights from Intuit's platform to connect directly with verified SMB decision-makers, enhancing campaign efficiency and relevance [3][7] Group 2: SMB MediaLabs Overview - Launched in 2023, Intuit's SMB MediaLabs is an innovative advertising network leveraging first-party business data to help advertisers reach millions of SMBs with targeted campaigns [5] - The partnership expands the reach of SMB MediaLabs across various channels, including connected TV, audio, display, and digital out-of-home [4][7] Group 3: Financial Performance - Over the past three months, Intuit's shares have declined by 2.1%, while the industry has seen a larger decline of 7.8% [6]