Core Insights - Revolve Group, Inc. has launched a new in-house brand, SRG, designed by Sofia Richie Grainge, aimed at Millennial and Gen Z consumers, reflecting a polished yet effortless style [1][2][4] Brand Overview - SRG is founded on the belief that true style is instinctive and personal, with a focus on timelessness and quality [7] - The collection emphasizes intentional design, featuring carefully considered details and durable fabrics [3][7] Collection Details - The debut SRG collection includes ready-to-wear staples such as suiting, elevated outerwear, silk shirting, and versatile dresses, priced between $250 and $1,850, available in sizes XXS to XL [5] - The collection is characterized by neutral palettes with subtle seasonal highlights, promoting effortless sophistication [5] Strategic Partnership - The collaboration between Sofia Richie Grainge and Revolve is positioned as a natural fit, leveraging Revolve's expertise and platform to reach a wider audience [4][8] - This partnership is seen as a significant expansion of Revolve's in-house brand portfolio, reinforcing its position as a leading fashion destination [4][8]